SEARCH BROWSE SCROLL

This marketplace concept is a retaliation against online shopping. It is the virtual marketplace which threatens the existence of an architectural place - where people have gathered for centuries not merely to purchase products, but to exchange experience and knowledge. The marketplace is and always has been place for people to live and learn.

 

Firstly, the market design pokes fun at digital retailers by stealing the virtual 2D interface of a dominant market figure, Amazon.com. It tests the translation of this interface into three-dimensional form, an experience of the digital as a physical place. This is the projects central aim - a translation of market concepts from two dimensions into three.

​

Secondly, the separation of the project into distinct categories provided the opportunity to design discrete objects/pavilions and treat this project more like an experiment in micro-urbanism – The idea that we were individual architects designing in a single master plan was embraced – the intention was to celebrate our own idiosyncratic design sensibilities, with the hope to achieve an authentic heterogeneity – to be representative the diversity of a marketplace and products. 

​

Thirdly, The discrete objects allow for the opportunity to test the simulation tools as a means of creating a circulation – to express the variation in speed through circulation geometry. However, the spectacle of the pavilion which people arrive at are intended to be the primary experience – and perhaps the outcome was an over-saturation of content. But that’s not unlike the internet or virtual market.